Privacy Policy


1. Introduction

We appreciate the trust you place in us when sharing your personal data. The security of these data is very important to us. In this document, we explain how we collect, use and protect your personal data.
We will also explain what rights you have with regards to your personal data and how you can exercise those rights.

2. Who we are

If you have questions about how we process personal data, or would like to exercise your data subject rights, please email us at: [email protected]

3. Companies and websites within scope

The following companies, trading names and websites are within scope for this privacy policy:
Adveniunt Medical International Limited, Quality First International OÜ, Quality First International, ClassifyTM and Audits.
Unless specifically stated, we consider these websites UK-based websites; see section 6 below for more information on non-EU data processing.
This policy also covers any additional personal data collected in the following online web applications.

It includes personal data collected through our websites, by telephone and through any related social media applications.

4. collection of personal data

We collect personal data from you for one or more of the following purposes:

      • To provide you with information that you have requested or that we think may be relevant to a subject in which you have demonstrated an interest.
      • To initiate and complete commercial transactions with you, or the entity that you represent, to purchase products and/or services.
      • To fulfill a contract that we have entered into with you or with the entity that you represent. In these circumstances it may be your entity, rather than yourself, that has provided us with your personal data.
      • To ensure the security and safe operation of our websites and underlying business infrastructure.
      • To manage any communication between you and us.

The table in section 5 below provides more detail about the data that we collect for each of these purposes, the lawful basis for doing so, and the period for which we will retain each type of data.

Technical information

Additionally, to ensure each visitor to any of our websites can use and navigate the site effectively, we collect the following:

      • Technical information, including the IP (Internet Protocol) address used to connect your device to the Internet.
      • Your login information, browser type and version, time zone setting, browser plug-in types and versions.
      • Operating system and platform.
      • Information about your visit, including the URL (Uniform Resource Locators) click stream to, through and from our site.

Our cookies policy, which can be viewed from the home page of each of our web sites, describes in detail how we use cookies.

In section 8 below, we identify your rights in respect of the personal data that we collect and describe how you can exercise those rights.

5. Lawful basis for the processing of personal data

The table below describes the various forms of personal data we collect and the lawful basis for processing this data. Our business architecture, accounting and systems infrastructure and compliance organisation means that all personal data are processed on common, group-wide platforms. We have procedures in place to ensure only those people in our organisation who need to access your data can do so. A number of data elements are collected for multiple purposes, as the table below shows. Some data may be shared with third parties; where this happens, this is also identified below.

When we process on the lawful basis of legitimate interest, we apply the following test to determine whether it is appropriate:
The purpose test– is there a legitimate interest behind the processing?
Necessity test– is the processing necessary for that purpose?
Balancing test– is the legitimate interest overridden, or not, by the individual’s interests, rights or freedoms?

Purpose of collection Information category Data collected Purpose for collection Lawful basis for processing Data shared with? Retention period
1. To provide you with information Subject matter information Name, company name, geographic location, email address, business sector To provide appropriate online or email information about products and services that you have requested Contractual fulfillment Internally only Maximum eight years from the date the information is collected.
To provide further, related, online or email information and ongoing news updates in relation to the identified area of interest Legitimate interest Internally only
Telephone number Fullow-up to ensure requested information meets needs and identify further requirements Legitimate interest Internally only
Personal contact information as provided through website forms or at trade shows or any other means General mailing list subscription Consent Internally only
2. Transactional information Transaction details Name, physical address, email address, telephone number, bank account details (for credit accounts), other medium of content delivery To process purchase transactions for products and services with customers, and to ensure any transaction issues can be dealt with Contractual performance Internally only Maximum eight years from the date of the performance of the contract.
Eight years for VAT records from performance of the contract
For accounting and taxation purposes Statutory obligation Internally and professional advisers
Documentation should any contractual legal claim arise Legitimate Interest Internally and professional advisers
Payment card data Primary account number (PAN), cardholder name, service code, expiration date To fulfil purchase requests using payment cards Contractual performance Payment card companies, all in line with the PCI DSS Only retained while authorisation is pending.
Name, address(es), email address, contact details Actual delivery of products or services, in physical or digital form, that you may have purchased from us Contractual performance Internally and any third party logistics or supplier companies with whom we contract to fulfil these requirements.
3. Security Security information Technical information, as described above, plus any other information that may be required for this purpose To protect our websites and infrastructure from cyber attack or other threats and to report and deal with any illegal acts Legitimate interest Internally, forensic and other organisations with which we might contract for this purpose. Relevant statutes of limitation.
4. Communications Contact information Names, contact details, identification details To communicate with you about any issue that you raise with us or which follows from an interaction between us Legitimate interest Internally and, as necessary, with professional advisers. Relevant statutes of limitation.
5.Product development Survey data Names, contact details, identification details To develop existing and new products that meet the expectations and requirement of our customers Consent Internally and where additional consent is given for marketing purposes. If anonymised for statistical research, these data may be kept indefinitely.
Where not anonymised, data will be retained for a maximum of one year.

6. Storage of personal data

Adveniunt Medical International Limited including trading names (Quality First International, Auditus and CLASSifyTM) is a UK-domiciled organisation whose primary offices are in the UK.

      • Our customer relationship management, marketing and accounting systems for all our businesses are either EU-based or hosted by companies participating in the EU-US Privacy Shield Framework.
      • Our payment processors and banking arrangements are based in the EU.
      • We operate a data retention policy in respect of all data, whether paper-based or digital, and those aspects of it that relate to personal data are contained in the table at 5, above.

Quality First International OÜ is an Estonia-domiciled organisation whose primary office is based in Estonia.

7. Security measures

All our payment card processing complies with the PCI DSS (Payment Card Industry Data Security Standard).

We have what we believe are appropriate security controls in place to protect personal data. Risk assessment, including assessing risks to the rights and freedoms of data subjects. We do not, however, have any control over what happens between your device and the boundary of our information infrastructure. You should be aware of the many information security risks that exist and take appropriate steps to safeguard your own information. We accept no liability in respect of breaches that occur beyond our sphere of control.

8. Your rights as a data subject

As a data subject whose personal information we hold, you have certain rights. If you wish to exercise any of these rights, please email [email protected] or use the information supplied in the contact us section below. To process your request, we will ask you to provide two valid forms of identification for verification purposes. Your rights are as follows:

      • The right to be informed

As a data controller, we are obliged to provide clear and transparent information about our data processing activities. This is provided by this privacy policy and any related communications we may send you.

      • The right of access

You may request a copy of the personal data we hold about you free of charge. Once we have verified your identity and, if relevant, the authority of any third-party requestor, we will provide access to the personal data we hold about you as well as the following information:

      • a) The purposes of the processing
      • b) The categories of personal data concerned
      • c) The recipients to whom the personal data has been disclosed
      • d) The retention period or envisioned retention period for that personal data
      • e) When personal data has been collected from a third party, the source of the personal data
      • If there are exceptional circumstances that mean we can refuse to provide the information, we will explain them. If requests are frivolous or vexatious, we reserve the right to refuse them. If answering requests is likely to require additional time or occasions unreasonable expense (which you may have to meet), we will inform you.
      • The right to rectification
        When you believe we hold inaccurate or incomplete personal information about you, you may exercise your right to correct or complete this data. This may be used with the right to restrict processing to make sure that incorrect/incomplete information is not processed until it is corrected.
      • The right to erasure (the ‘right to be forgotten’)
        Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. This includes personal data that may have been unlawfully processed. We will take all reasonable steps to ensure erasure.
      • The right to restrict processing
        You may ask us to stop processing your personal data. We will still hold the data, but will not process it any further. This right is an alternative to the right to erasure. If one of the following conditions applies you may exercise the right to restrict processing:
      • a) The accuracy of the personal data is contested.
        b) Processing of the personal data is unlawful.
        c) We no longer need the personal data for processing but the personal data is required for part of a legal process.
        d) The right to object has been exercised and processing is restricted pending a decision on the status of the processing.
      • The right to data portability
        You may request your set of personal data be transferred to another controller or processor, provided in a commonly used and machine-readable format. This right is only available if the original processing was on the basis of consent, the processing is by automated means and if the processing is based on the fulfillment of a contractual obligation.
      • The right to object

        You have the right to object to our processing of your data where

        • Processing is based on legitimate interest;
        • Processing is for the purpose of direct marketing;
        • Processing is for the purposes of scientific or historic research; or
        • Processing involves automated decision-making and profiling.

9. Contact us

Any comments, questions or suggestions about this privacy policy or our handling of your personal data should be emailed to [email protected].

Alternatively, you can contact us at our office using the following postal address or telephone numbers: Suites 317 & 318 Burford Business Center, 11 Burford Road, London, E15 2ST or tel: +44 (0) 208 221 2361, fax: +44 (0) 208 221 1912.

10. Complaints

Should you wish to discuss a complaint, please feel free to contact us using the details provided above. All complaints will be treated in a confidential manner.

Should you feel unsatisfied with our handling of your data, or about any complaint that you have made to us about our handling of your data, you are entitled to escalate your complaint to a supervisory authority within the European Union. For the UK, this is the ICO (Information Commissioner’s Office), which is also our lead supervisory authority. Its contact information can be found at